Chevrolet launches a brash new outdoor marketing campaign featuring the beloved duo, Hesham Maged and Mostafa Khater, promoting the 2026 Optra. The billboards prominently host the 2026 Chevrolet Optra, employing powerful red blocks of color, an explicit nod to Chevrolet's legendary branding, with the Chevrolet logo prominently placed alongside the phrase Together let's drive. The car is being driven by a devious looking Hisham Maged, while Mostafa Khater looks happy to be joining in on the unique ride in the passenger seat. The application of bright red, deep blues, and crisp whites produces a compelling combination that cannot be avoided, making the billboards pop out from the cityscape. The large, bold Arabic letters that translate to The All-New Chevrolet Optra 2026 - In every way, you'll find yourself in it are a direct call to action, encouraging the viewer to imagine themselves driving. Positioned on Cairo's congested freeways and overpasses, these billboards are designed to be noticed while successfully communicating the brand values like freedom, adventure, and dependability. Using Mostafa Khater and Hesham Maged in this campaign is a smart move as they are both well known actors and beloved in Egypt for their comedic talents and relatable on-screen personas. This connection makes the ads feel more accessible and engaging to a broad audience while immediately adding a sense of fun and lightheartedness, aligning well with Chevrolet's message of shared adventures and enjoyable drives. With its bright colors, recognizable images, and strong brand positioning, this campaign is guaranteed to generate plenty of chatter before the launch of the 2026 model. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
