A new outdoor campaign by French telecom Orange has just hit the billboards of Greater Cairo, as the sequel to their hit Ramadan TV commercial. Over their branded ‘orange’ background, the ads shine with stars like Dhaffer L’Abidine, Donia Samir Ghanem, Hend Sabry, Hossam Ghaly, Nicole Saba, and Mohamed Mounir. The campaign announces their special Ramadan offer with ad copy that invites viewers to “Recharge the same card several times… you and your neighbors”. Launched after the start of Ramadan, the campaign uses uni-poles, double-decker poles, mega signs, and billboards in various locations across Greater Cairo.
