Spotted across Cairo, Peugeot Egypt just dropped a fresh round of billboards and they’re hard to miss. After a month off the radar, Mansour Automotive returns with a sharp campaign for the new 5008, the brand’s signature 7-seater SUV. The visuals are clean and confident. One billboard leads with an interior shot of the vehicle’s modern dashboard, while others show the 5008 in motion, gliding through warm sunset tones or set against sleek urban backdrops. The campaign cleverly toggles between design and function, pairing exterior angles with interior tech close-ups to tell a full product story. The color palette leans dark and luxurious, creating contrast against the vibrant streets of Cairo. This rollout is backed by Mansour Automotive, the official distributor of Peugeot in Egypt, with logos from Mobil 1 and the customer service line 16674 sealing the campaign. It’s an elegant reminder of the 5008’s presence, refined, roomy, and ready to drive. The combination of clear branding, product imagery, and messaging focused on driving pleasure effectively communicates the campaign's key points. Learn more about more D/OOH campaigns by visiting INSITEOPEDIA and navigating throughout its various sections.
