Just when you thought the city’s visuals couldn’t get more star-studded, ONE Development returns with a striking new OOH campaign only three weeks after their last with Kareena Kapoor and Amir Karara. The boutique developer, known for crafting lifestyle-led spaces, is now spotlighting Laguna Residence, their flagship AED 2 billion project in Dubai’s City of Arabia. The visuals are bold but clean, letting each element breathe. Kareena Kapoor appears calm and radiant in a soft-toned interior, while Amir Karara stands confidently against the backdrop of Dubai’s skyline. Between them, a sleek render of Laguna Residence takes center stage, positioned clearly on the billboard to ground the campaign in place. The tagline “Your Everyday Getaway” runs beneath, tying the visuals to the project’s promise of relaxed luxury. With generous white space, clean lines, and a fashion editorial-like feel, the design speaks to lifestyle just as much as real estate. The campaign comes fresh off the heels of a high-profile launch event at Coca-Cola Arena hosted by Raya Abirached and Sherif Mounir. ONE Development isn’t just building towers. The campaign has been showcased on hoarding boards in the first week of May.
