Having caused a stir with their social media campaigns, Myco—the streaming and media app—has now gone large on Sharjah's digital out-of-home screens. Their new billboard campaign announces a high-roller promotion: subscribe for AED 9.99 and be in with a chance to win from a massive AED 1,000,000 prize pool, tied to watch time on the app. This launch piggybacks on Myco's exclusive streaming of the HBL Pakistan Super League (PSL), cleverly cashing in on cricket fervor across the region while solidifying Myco's position as more than just another streaming app—it's a destination that hears local love languages: sport, risk, and reward. The digital OOH campaign is still loud and clear. The A-list lineup of PSL players crowds the frame, familiar to fans at first glance, including star player Babar Azam.The brand name and reward values are in white and green—on-brand, clean, and culturally appropriate in the GCC. The call to action is concise: download, subscribe, and perhaps collect. The minimalist design works for a busy street screen; nothing gets lost in translation, even at a drive-by look. The Sharjah placement adds a strategy dimension. While most brands overspill into Dubai, having an ad in Sharjah ensures one has presence in a market with a cricket-loving fan base, family-based demographics, and travelers who often drive through the Dubai-Sharjah traffic corridor. Located at an intersection street where vehicles spend a lot of pause time, the billboard makes maximum use and holds attention. It's a traditional media buy—but one that appeals to mobile-first world Myco is taking a bet on. Myco’s campaign landed on Sharjah’s digital screens in the first week of May.
