Cairo's billboards are telling a new story, one of enduring legacy and thoughtful design, thanks to ELAF Developments' latest out-of-home (OOH) campaign. The visuals center around a clean, white background, providing a canvas for the elegant design elements. A prominent circular emblem, featuring a stylized tree with a textured, golden border, draws the eye. This symbol is flanked by text in both English and Arabic, reading Built Around You and A Legacy That Endures Forever, respectively. The ELAF Developments logo is positioned at the bottom left, presented in a simple, sans-serif font. The campaign also includes the number 16520 and the website Elafdevelopment.com at the top left, ensuring clear brand recognition and call to action. A small TM symbol indicates trademark status. The color palette is restrained, employing white, gold, and black to convey sophistication and timelessness. The overall effect is one of understated elegance, communicating ELAF Developments' commitment to creating lasting value. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
