This report provides an analysis of Cairo's top 20 advertising campaigns based on monthly occupancy and distribution rates. It highlights the top 5 campaigns and includes visual representations and links to comprehensive reviews for the remaining 15. While real estate sector campaigns typically exhibit the highest volume within the Top 20, this month's data indicates increased competition, with other industries securing 10 of the featured positions. Noteworthy Changes A detailed analysis of Cairo's top 20 Digital Out-of-Home (DOOH) campaigns in March 2025, based on occupancy and distribution volume, affirmed the real estate sector's continued strong presence. However, the competitive landscape within the top 20 campaigns saw a notable shift, with the Banking, Telecommunications, Sports, and Automotive sectors collectively accounting for 50% of the top placements. Top Five Campaigns 1.SA'ADA NORTH COAST (164 ad faces) SAADA has re-entered Cairo's Out-of-Home (OOH) advertising space with a prominent and contemporary campaign, reinforcing Egypt's dynamic outdoor advertising landscape. This latest initiative, featuring the consistent brand ambassador Georgina Rodríguez, follows SAADA's successful September 2024 OOH campaign for Sa'ada Sahel, also starring Rodríguez. The current campaign employs extensive distribution across Greater Cairo to maximize reach among consumers and potential buyers. 2. AL AHLY SABBOUR DEVELOPMENTS (124 ad faces) Prominent real estate developer Al Ahly Sabbour has launched a new, contemporary branding campaign across Greater Cairo's Out-of-Home (OOH) platform. This initiative features a notable ensemble of Cairo's leading artists, including Ahmed El Saadany, Ingy El Mokadem, Sawsan Badr, Ahmed Ghozzi, Asmaa Galal, and Mohamed Farrag, with the objective of enhancing Al Ahly Sabbour's brand identity and recognition. This campaign follows the brand's previous successful OOH presence in February 2025, which focused on the promotion of the AT-EAST development in Mostakbal City. 3. MASTER GROUP DEVELOPMENT (96 ad faces) Master Group's Our Family is Growing, campaign in Cairo strategically reinforces the brand's ongoing progress and expansion within Egypt's real estate sector. The campaign's bold and vibrant billboard design conveys a message of confidence, underscoring the company's commitment to development and innovation. The tagline Still Growing communicates a forward-looking vision, indicating continuous projects, new ventures, and a sustained drive to elevate market standards. 4. TAJ MISR DEVELOPMENTS (94 ad faces) Following a highly successful teaser campaign launched earlier this month, featuring the widely distributed tagline We're Not Kidding across Greater Cairo's high-traffic areas, the identity behind it has now been revealed. The campaign was orchestrated by Taj Misr, a prominent real estate developer with a significant portfolio of developments across Egypt. 5. A PLUS DEVELOPMENTS (93 ad faces) After a five-month absence, A Plus Developments, a real estate brand established in 2013 with a portfolio of ambitious commercial and mixed-use projects across Egypt, has returned to Cairo's billboards with a new campaign focused on reinforcing its identity and momentum. This latest visibility initiative, distinct from a specific project promotion, serves as a declarative statement about the company's ongoing development and vision. While Cairo's DOOH landscape remains heavily influenced by the real estate sector, this month's analysis reveals a significant increase in competitive pressure. The strong performance of campaigns from the Banking, Telecommunications, Sports, and Automotive industries, which collectively occupy half of the top 20 positions, signals a diversification in advertising focus and investment within the city's out-of-home media. This evolving dynamic underscores the vitality and responsiveness of Cairo's advertising market to a broader range of industry players. To gain a comprehensive understanding of the top 20 campaigns in Cairo's outdoor advertising landscape, please refer to the accompanying visuals. For a more in-depth analysis of March 2025's market insights, including detailed data and statistics on Cairo's billboard landscape, please explore our further research.
