Edita Egypt has launched a vibrant new Out-of-Home (OOH) campaign across Greater Cairo to promote its latest Twinkies innovation—delicious snack cakes split in half to offer two distinct and exciting flavors in one treat. The campaign taps into the rising popularity of acclaimed actor and stand-up comedian Taha Desouky, whose charm and humor have made him a fast favorite among audiences. With widespread visibility and a playful twist, the campaign is built around the catchy tagline: “One half is spectacular while the other half is even more spectacular,” capturing the product’s unique appeal and doubling the fun for snack lovers everywhere. Twinkies’ previous successful OOH appearance was during August 2024 when the company announced the new Peanut Butter, Caramel and Coffee flavors. This eye-catching OOH billboard by Edita Egypt features the beloved actor and stand-up comedian Taha Desouky lounging casually while holding one of the brand’s latest products, Twinkies DUO. With a cozy and relatable visual style, the ad promotes the launch of three new Twinkies flavors, each uniquely split to offer two contrasting yet complementary tastes in one snack. The bold Arabic tagline reads “One half is spectacular, the other half is even more spectacular”, cleverly emphasizing the dual-flavor concept. The ad’s playful tone and celebrity endorsement make it stand out across Greater Cairo's streets. With this bold and flavorful campaign, Edita Egypt continues to solidify its position as a leader in the Egyptian snack food market, known for its innovation and deep understanding of local tastes. Twinkies DUO not only brings a fresh twist to a beloved classic but also reflects Edita’s commitment to creating fun, engaging experiences for consumers—both visually and in flavor. The three new DUO varieties cater to a range of cravings, from fruity to chocolatey combinations, making each snack an exciting surprise. Founded in 1996, Edita has built a diverse portfolio of snack brands and remains one of Egypt’s most recognized food and beverages names. With the charm of Taha Desouky and the irresistible appeal of Twinkies DUO, this campaign is a winning recipe that brings joy to every billboard—and every bite. To get more information about this campaign, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai, with details regarding campaign types, kinds, locations, budgets, media plans, and more.
