If there’s one thing that unites everyone in the UAE, it’s pizza and prizes, and Papa John’s latest campaign is serving up both. The beloved pizza chain has rolled out a new OOH campaign across Dubai, bringing back its high-stakes energy with a promo that promises more than just dinner satisfaction. This time, they’re offering customers the chance to win 1,000,000 AED in cash. Following their previous campaign two months ago that focused on seasonal offers, this new round of billboards takes a bolder, more rewarding turn. Visually, the design is crisp and confident. A deep green backdrop anchors the space, letting the bold red typography of Order and win 1,000,000 AED cash pop instantly. On the English side, the message mirrors the hype with a simple, clear, and reward-driven statement: Order and WIN 1,000,000 Cash. A charismatic face, likely a known local content creator, beams beside a fresh, steaming pizza and a mobile screen flaunting the Papa John’s app interface. The campaign leans heavily into smartphone ordering, visually cueing users to download the app and get in the game. It’s a familiar formula. Hunger meets incentive. But what makes this campaign work is how straightforward and confidence-filled it is. The green and red color palette ties seamlessly back to the Papa John’s brand, and the visuals stay uncluttered, letting the promo speak for itself. In a market that thrives on big rewards and even bigger claims, the campaign hits just the right note of bold without being too flashy. The campaign has been shown across hoarding boards, unipoles, and lampposts across Dubai & Sharjah.
