In the busy streets of Cairo, a new advertisement campaign by Q Developments is turning heads with attractive beach vacations at Q North. Following their prior appearance, the billboards, strategically located in Cairo, feature a colorful, summery image of a carefree woman lounging in a hammock beside a glinting pool, sipping coconut water. Behind her, palm trees swaying in the breeze around sleek villas provide an idyllic backdrop straight out of a luxury resort brochure. The scene immediately evokes an emotional response, the kind that city dwellers looking for a break from metropolitan mayhem will find irresistibly persuasive. With the catchy slogan THINK NORTH, the ad invites the viewers to visualize themselves mentally in Egypt's north coast, specifically the increasingly popular Sidi Abdel Rahman. The left side of the billboard has a minimalistic design look, dark blue with clean, modern typography. Q North is highlighted as is the parent company name, Q Developments. The design is simple without clutter and enables even the shortest glance to comprehend the information it needs to. Q North's new billboards are a timeless example of how real estate marketing can successfully combine emotional appeal with clear, targeted messaging, not only informing but also enticing. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
