Centrepoint is once again delighting its customers with its seasonal sale up to 70%, on billboards across the UAE, targeting fashion enthusiasts. Centrepoint is a revolutionary fashion brand that transformed the MENA fashion industry with its affordability and unique designs that are born out of the culture within. This campaign is building on the momentum of their previous Ramadan D/OOH campaign. With 4 fashion lines—Babyshop, Shoemart, Splash, and Lifestyle— Centrepoint welcomes the entire family to shop under one roof. The campaign visually segmented each category from children’s apparel to women’s modest wear, showcasing each through distinct visual storytelling on MegaCom screens across major highways. One hoarding showed 2 women putting on a chic modest outfit in a warm-toned outdoor setting, contrasted by a group shot where the models were confidently gazing across a desert backdrop, welcoming the summer season in the UAE. Centerpoint is considered a go-to fashion hub across GCC countries and is always trying to compete with other famous brands by collaborating with various celebrities, further enhancing its relevance and appeal. Learn more about Centrepoint OOH campaigns’ details by visiting INSITEOPEDIA and browse through its various sections.
