Top Golf Dubai has returned to the OOH scene with a bold single-format campaign that’s hard to miss. Widely distributed across Dubai, the campaign utilizes large-scale hoardings to spotlight the brand’s playful and unconventional tagline: It’s Golf. It’s Not Golf. It’s Top Golf. This marks the brand’s second major outdoor presence following its successful collaborative campaign with Viya in January 2024, which also featured the same catchy slogan. With this new rollout, Top Golf continues to challenge traditional perceptions of the sport, reinforcing its unique blend of entertainment, lifestyle, and interactive play. This vibrant Top Golf Dubai billboard features a dynamic composition that blends bold text, diverse imagery, and lively colors to engage viewers instantly. The main slogan, “It’s Golf. It’s Not Golf. It’s Top Golf.” is prominently displayed in both English and Arabic, emphasizing the brand’s unique twist on the traditional game. The visual centers on an inclusive and aesthetically pleasing portrayal of people from different age groups—adults, youth, and families—interacting joyfully, which reflects Top Golf’s broad appeal across generations. The background uses energetic shades of green and blue, colors often linked to vitality, trust, and recreation in advertising psychology, reinforcing the brand’s identity as a fun, active, and welcoming entertainment destination. In conclusion, Top Golf Dubai’s latest OOH campaign not only reinforces its distinct brand identity but also strengthens its presence in the city’s competitive leisure and entertainment landscape. With its visually engaging hoardings and inclusive messaging, the campaign captures the essence of what Top Golf represents—a social, high-energy experience that transcends traditional golf. Located in the heart of Dubai at Emirates Golf Club, Top Golf offers over 90 climate-controlled bays, a rooftop terrace, three restaurants, and interactive games suited for all skill levels. As the first venue of its kind in the Middle East, Top Golf Dubai continues to redefine how people experience golf—making it as much about fun and connection as it is about sport. Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
