International radio station NRJ is back on the roads of Greater Cairo with a special campaign for Ramadan. The campaign stars the leading presenters of the broadcast station, with ad copy that informs viewers of music programs, quizzes, competitions, and daily rewards during the holy month. Under the slogan “Ramadan needs energy not drama”, the campaign pays tribute to the station’s name. Launched just a few days before the start of Ramadan, the campaign can be seen on selected urban locations across the Greater Cairo.
