FAB has released an OOH campaign all over Dubai in the second week of April in an attempt of raising awareness around their mobile banking application “FAB Business” this campaign utilizes hoardings. This follows their previous appearance in December 2023. The brand has created a one place to serve all the needs of commercial banking customers as they call it “The One App For You” a very bold statement however its backed up by a multitude of features at a tap on the screen. Are you looking for a seamless and efficient way to manage your business? FAB Business is the ultimate digital banking app designed to serve all your commercial banking needs key features include efficient self onboarding while also having a built in guide to take you through the process, another feature is 100% digital Business Accounts opening with Ease: Need to open a business account? In just a few simple steps, FAB Business enables you to initiate business account opening digitally. Thirdly, a feature that is truly exquisite is access to loans. If you are looking for a loan to fuel your business growth you can easily initiate loan requests and manage the entire process via the app. There are a multitude of other features that carry the brand’s bold goal and create a powerful stance. The visuals are very futuristic showcasing a man standing in front of what seems to be a simulation of some sort that is creating a business a man has in mind as his dream. This has a deeper meaning which is that the brand will help carry out the hassle of starting and maintaining a business. The rest of the ad copy uses the signature colors of the brand however emphasizing more on the color blue. The tagline appears in the bottom right area of the ad stating “The One App For Your Business . and “The One App For Your Growth”. There is also another tagline that combines both of the prior taglines to create another which is “The One App For You” while showing where to get the app both on Google Play Store and App Store. Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
