Following El Gabry Developments' initial campaign introducing the idea of a new way to live, the brand moves confidently into its next phase with the launch of the One 50 OOH campaign. This time, the message is clear and direct: it’s about One 50, a villas compound in New Zayed, and it's ready to meet the expectations the earlier campaign set in motion. The creative direction leans on a blend of elegance and playfulness. The upside-down figure in the background, surrounded by greenery, reflects a lifestyle that embraces freedom, vitality, and a strong connection with nature — key qualities that modern homeowners seek. The design choices balance sophistication and casualness, with the bold yellow One contrasted against the classic 50, creating a strong, memorable visual identity. Importantly, this campaign discards the ambiguity of the previous phase. The prominent display of the project’s name, location, and a direct call-to-action (the 15820 number) signals a shift from building curiosity to driving real engagement. By anchoring the project name around the powerful word One, El Gabry positions One 50 not just as a place to live, but as a singular, standout choice in New Zayed's expanding real estate landscape. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
