The streets of Cairo are experiencing a new wave of striking images, as Urbnlanes Development introduces its latest outdoor advertising campaign. Blending crisp, minimalistic designs and an open-ended message, Urbnlanes is arousing curiosity and creating buzz throughout the city. The billboards feature wide, serene desert scenery supplemented by a striking photo of a woman wrapped in a textured green scarf. The muted grey and black color scheme contrasted with the splash of bright green is dramatic, commanding attention from a distance. Whispers Were Never Our Nature. Once We Say It, The World Listens, this motto conveys a message of power, confidence, and hint of secrecy, implying that Urbnlanes is going to make a huge revelation, and when it does, the world will listen. Above the dominant message, subtle hints such as Stay Tuned and From Below the Land, A Voice Rises — Everything Moves build anticipation, promising a dynamite breakthrough. The overall message of the campaign is one of power and influence as Urbnlanes proves that they’re not a presence that is there, but rather a force that insists on being noticed. Visit MOOH, an OOH-dedicated analysis system and Media Intelligence in Egypt and the Emirates to learn more about Urbnlanes Developments' OOH campaign, OOH types, locations, and more.
