Following their teaser campaign at the beginning of the month, Banque Misr has released the reveal campaign with the figure of Talaat Harb Pasha, the renowned economist and founder of the Egyptian bank. Despite the lack of creativity in the strategy, the ads try to twist last year’s ad copy and include new messages like “Come back to change 100.000 people’s lives” or “Come back to write ‘made in Egypt’ again”. The campaign was launched during the second half of May and appears in various locations across Greater Cairo with large and x-large uni-poles, billboards and flags.
