Cairo's billboards are bubbling with a new energy, as Pepsi rolls out a campaign highlighting its revamped Extra Fizz 400ml bottle. The advertisements promise an enhanced soda experience, emphasizing both a larger size and a more intense fizz. Pepsi has launched a multi-level OOH campaign across Cairo to promote its new Extra Fizz 400ml bottle. The billboards share a consistent design, utilizing a dynamic blue and white color scheme that evokes the sensation of fizz and refreshment. The iconic Pepsi globe logo is consistently placed and easily recognizable. The upper billboard in the double-decker case features a man drinking directly from the Extra Fizz bottle, his expression conveying enjoyment. To his right, a large image of the new 400ml Pepsi bottle is prominently displayed, surrounded by visual representations of intense fizz. The Arabic text (more soda... more fizz) reinforces the product's key attributes. The D/OOH also features the prominent image of the Extra Fizz 400ml bottle amidst swirling white and blue graphics that suggest heightened carbonation. The EXTRA FIZZ 400 ml designation is clearly visible in English. The campaign's widespread presence across Cairo ensures high visibility for this latest product innovation. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
