Levi’s, celebrated for its denim legacy, makes a striking debut in Dubai with a standout campaign. With roots tracing back to 1873, the brand continues to represent classic style and laid-back confidence. Levi’s made a strong impression with its last OOH campaign in February 2024, promoting its iconic denim jeans under the slogan “Fit for Life.” Now, the fashion brand returns with a fresh, modern campaign that rolled out across Dubai’s digital screens in the third week of April. The visual centers around the tagline “Introducing Linen + Denim,” featuring a group of models dressed in the newly launched fabric blend. They embody both elegance and ease, presenting versatile, everyday outfits that can be effortlessly styled for various occasions. The visuals are beautifully composed, placing the models amidst serene green and yellow fields. In one striking image, dandelions peek out from a model’s back pocket—a subtle detail that reinforces the campaign’s organic, nature-inspired direction, perfectly echoing the relaxed essence of the new collection. The DOOH campaign features bilingual copy in both English and Arabic, ensuring it resonates with a broader audience. Levi’s iconic bright red logo stands out boldly on the billboards, instantly catching the eye of passersby. The visuals also include the Apparel Group’s logo, highlighting them as the campaign’s official advertiser, alongside the logos of Club Apparel and 6th Street—retail partners that carry Levi’s products. Learn more about DOOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
