Luxury fashion house Gucci makes a striking return to Dubai’s prominent outdoor advertising scene with a modern and eye-catching campaign, showcasing its latest silk silhouettes and featuring the celebrated American actress Julia Garner. Gucci’s previous successful OOH appearance was last month during March 2025 when the brand launched a campaign featuring Yara Shahidi and George MacKay. Gucci has made a powerful return to billboards with a modern campaign that aligns perfectly with the upcoming summer season, tapping into the global trend of women embracing the Old Money aesthetic. Photographed by Steven Meisel, Julia Garner personifies the graceful fluidity of silk—an expressive form that comes to life under the night’s allure. Framed by a nighttime urban backdrop, Julia Garner appears in intimate close-ups, elegantly wrapping Gucci silk scarves around her head and neck. The visuals highlight a variety of iconic motifs and patterns that have shaped the brand’s legacy in silk accessories—most notably the classic Flora design, originally crafted in 1966 by illustrator Vittorio Accornero de Testa at the request of Princess Grace of Monaco. This vibrant, hand-painted masterpiece showcases 43 types of flowers, plants, and insects. Gucci’s journey into silk craftsmanship began in the 1950s, with early designs drawing inspiration from the brand’s iconic leather accessories. The earliest known dated scarf, created in 1958 in Como, Italy, showcased a nautical motif titled “Tolda di Nave” (Deck of a Ship). The campaign is a single-format campaign that utilizes uni-poles across Dubai. Learn more about OOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
