Cairo's western expanse is hinting at something new, as LMD has launched an OOH campaign that sparks curiosity without giving too much away. The purple billboards, strategically placed, suggest a forthcoming project that appears to be named being and located in the western part of the city. LMD has launched a teaser OOH campaign across Cairo, generating interest for a project seemingly titled being and indicated to be situated in the west of the city. The billboards feature a solid purple background, providing a consistent and recognizable visual. The LMD logo is positioned in the upper left corner. The word WEST is displayed prominently in a bold, white, sans-serif font on the left side of the billboard, accompanied by a white right-pointing triangle. To the right of the triangle, the word being is written in a flowing, script-style white font. Below being, the word SOON is featured in a smaller, sans-serif white font, signaling an upcoming development. The overall design is clean and minimalist, focusing on the key words and the LMD brand. The use of purple creates a distinct visual identity for the campaign. The directional cue of the triangle alongside WEST strongly suggests the geographical location of the anticipated project. By keeping the details limited to a name and a direction, LMD aims to build anticipation and encourage inquiries about this future development in Cairo's western areas. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
