Following their recent teaser OOH campaign that reclaimed agriculture and intrigued viewers, Agricultural Bank of Egypt has revealed that they are the brand behind the teaser. Breaking the secrecy, the reveal campaign features the logo of the bank, presiding over artwork of real images related to a variety of modern sceneries. Ad copy remains as a teaser CTA (Call-To-Action), inviting viewers to transfer to agriculture. The new ads spread across the Greater Cairo with uni-poles, mega signs, gates, T-Poles, billboards, and flags.
