Since their rebranding campaign last February, real estate company Hassan Allam Properties is certainly dominating the OOH scene with a powerful branding strategy. Their latest OOH campaign features a teaser, that looks very much like the branding of an upcoming beach project. With sea and navigation elements, the ad copy encourages viewers to “Find your true North”. The campaign appeared on the roads during the second week of May and uses large and x-large uni-poles, as well as double-decker poles, on strategic locations across the Greater Cairo.
