Egyptian leading snack brand Edita is back on the billboards to introduce the new pack of Freska! Bites, a new size version of their popular wafer snack. With the iconic 2D cartoon characters that we met in their campaign last March, the new bite-size packs are introduced for several varieties of the flavors, along with their fingers counterparts. Over backgrounds with the brand’s representative orange, the ad copy in white, bold font reads the renowned slogan “Freska!... be amazed”. Launched during the first week of October, the campaign spreads evenly across most districts of Greater Cairo with uni-poles and mega-signs in different locations across Greater Cairo.
