Regional telecom operator Etisalat by e& (previously Etisalat Group) continues its strong OOH strategy, with a new outdoor campaign that repeats the cross-promotion with supermarket Kazyon. The ads feature the “strongest card” from the network in different values, surrounding a supermarket trolley filled with goodies and plenty of Ramadan and festive motifs. Ad copy explains viewers how to activate their participation in the promotion. Launched during the second week of May, the campaign uses uni-poles, billboards and mega signs across the Greater Cairo.
