Real Estate developer El Hakeem for Construction has launched a new branding OOH campaign for their project Trillium, located in 6th of October City. The ads are colorful and use a floral theme, focusing on the conceptual ad copy “Trillium Life” that takes up most of the ad. A banner on the top of the ads is reserved for the payment conditions, while the bottom covers the two developers’ logos and hotline. Launched during the second week of May, the campaign is limited to the axis and major roads of 6th of October City and can be seen on uni-poles, gates, mega signs, and billboards.
