French dairy brand Danone has come out to the billboards of Greater Cairo to celebrate Ramadan with limited-time special flavors. The ads feature the yogurt with ad copy that praises its thickness and quality in Egyptian slang and display a special rebranded packaging for the holy month. Launched during the second week of May, the campaign uses uni-poles, gates, billboards, T-poles, and mega signs on the major roads of Greater Cairo.
