Following their recent debut on the billboards of Greater Cairo last April, Hawas TV channel could not miss the chance of launching a specific outdoor campaign for Ramadan. Over their branded purple backgrounds, the ads serve as a greeting card for the holy month as well as an announcement about their new show Tango, the Syrian series Haroun El Rasheed, and other shows. The stars of each show are featured on the ads, along with the channel satellite frequency. The campaign was launched during the second week of May and appears in various locations across Greater Cairo with uni-poles, gates, and billboards.
