Fresh off the back of their campaign last month celebrating financial empowerment, Emirates NBD is back with a new out-of-home (OOH) campaign—this time celebrating a milestone that speaks volumes: 75 awards in 2024. As one of the UAE’s largest and most trusted banking groups, Emirates NBD is a familiar name in both personal and corporate finance. They’ve built their name on innovation, digital-first banking, and customer-focused services. And now, they’re making sure everyone on Dubai’s roads knows just how far that dedication has taken them. This campaign keeps it sleek and sharp. Monochrome tones dominate the visuals, with deep navy and silver giving the billboards a cool, executive feel. A trophy icon sits next to the number 75, immediately drawing attention, while the line “Your awarded bank” or “Thank you for your trust” anchors the messaging. The backdrop? A crisp shot of the Emirates NBD HQ—modern, glassy, and towering. The design is minimalist but direct. No clutter, no distractions—just one powerful stat and a quiet confidence that doesn’t need a flashy palette to make its point. It’s a well-deserved flex, delivered with polish. The new campaign showed up around the city in the second week of March.
