SinaCola, a genuinely Egyptian soda made by local producers, has launched a prominent billboard campaign across Cairo. The campaign's simple message, SinaCola is for the Egyptian, underscores the brand's connection to its national identity. The vibrant red billboards showcase SinaCola's variety of flavors and make a bold visual statement. Sina Cola’s previous successful OOH campaign was during April 2024 when the beverage brand was spreading vibes of loving Egypt and promoting its beverages as the Egyptian drink. Sina Cola is currently back on billboards even stronger, celebrating Ramadan 2025 with Cairo’s population. The campaign uses the main tagline that translates to “Ramadan with The Taste of Egyptian Refreshment,” while portraying a family on a dinner table having iftar while having Sina Cola’s “Extra Cola” drink which looks delicious, refreshing and mouth-watering. The visual also showcases a Ramadan cannon while using Ramadan designs on a red hue as the background. The visual also shows the different flavored drinks that Sina Cola offers which include; Green Apple, Pineapple, Extra Orange, Extra Lemon, and Extra Pomegranate. The color red which is used as the backdrop is known to symbolize strength, energy and passion and it grabs attention, stimulates and motivates which makes it a perfect color for the campaign. For additional information about SinaCola's campaign, visit MOOH, a data provider specializing in monitoring out-of-home intelligence in Cairo and Dubai.
