High-end fashion wear brand Judith Leiber Couture launches a provocative outdoor campaign in the UAE for the very first time featuring strategically placed billboards at high-profile spots throughout Dubai, announcing the new store opening in Dubai Mall. The campaign leaves a lasting impression of strong brand imagery and reaffirms its luxury, elitist, and handcrafted artisanship brand affiliation. The billboards are minimalistic yet potent, with a pair of well-manicured hands lovingly supporting one of Judith Leiber Couture's classic crystal-studded handbags will illustrate the brand name on billboards. The dark, matted background makes the crystal studding on the handbag pop, visually catching the attention of passersby. The English ad copy states, Judith Leiber Couture – Now Open – Dubai Mall. while the Arabic version translates the same. This linguistic duality is an effective strategy to cater to Dubai’s multicultural audience, ensuring that both Arabic and English-speaking viewers engage with the advertisement. Judith Leiber Couture is famous for its beautiful, handcrafted handbags that are also statement pieces. The visual simplicity of the campaign and the simple messaging are an expression of the brand's philosophy, offering timeless beauty, sophistication, and exclusivity. Judith Leiber Couture's billboard campaign in the UAE was showcased upon unipole billboards in the second week of March, conveying the brand identity while emphasizing the newly opened boutique in Dubai Mall.
