INSITE OOH Team has spotted a new anonymous outdoor campaign spreading across the roads of Greater Cairo. With ad copy that reads “Our race is different”, we are intrigued by the ads which display a gradient blue background. The design is simple, with no artwork or supplementary ad copy; however, the advertiser has added the image of a stethoscope as main clue, directing us to the Medical and Pharmaceutical sector. Stay tuned as we report on the evolution of this campaign!
