Egyptian Knowledge Bank EKB has launched a new outdoor campaign to announce the first competition for student researchers in Egypt. In collaboration with Egypt’s Ministry of Education, and with the support and sponsorship of Vodafone, NBE and Misr El Kheir, the ads encourage young students to sign up and enter a competition to win a college scholarship – a great educational initiative to build up on academic research and develop Egyptian talent. The campaign started at the beginning of May and uses uni-poles and mega signs on selected locations across the Greater Cairo.
