The bustling streets of Cairo, alive with the energy of Ramadan, now feature a familiar sight, the faces of Hamaki and Wegz, not on television screens, but on large billboards across the city. Following the success of their Ramadan television commercial, the National Bank of Egypt (NBE) has extended its campaign into the out-of-home (OOH) space, using the same powerful message to connect with the public. NBE has launched a branding campaign in Cairo, utilizing billboards to reinforce its message from the Ramadan television advertisement featuring Hamaki and Wegz. The OOH campaign focuses on the message Inside you there's a world that can change the world, aiming to inspire and empower viewers. The visuals feature photographs of the two celebrities, captured during the filming of the TV commercial. The NBE logo is prominently positioned, ensuring brand recognition. The overall design is clean and straightforward, emphasizing the message and the celebrities' presence. The campaign's design incorporates a neutral background, allowing the images of Hamaki and Wegz to stand out. The celebrities are portrayed in a natural and approachable manner, reflecting the campaign's theme of empowerment. The NBE logo is consistently placed, maintaining a unified brand presence across the billboards. The message Inside you there's a world that can change the world is presented in a clear, legible font, ensuring that it is easily readable by passersby. By extending its successful television campaign into the OOH space, NBE aims to reinforce its message and increase brand awareness during Ramadan. The combination of celebrity endorsement, clear messaging, and prominent branding effectively conveys the campaign's message to the target audience in Cairo. The strategic placement of billboards across the city ensures high visibility and reach, reinforcing NBE's position as a leading financial institution in Egypt. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
