Obour Land, a dairy company, has launched its initial 2025 outdoor advertising campaign in the Greater Cairo area, coinciding with the Ramadan season. This campaign uses the star power of the talented and renowned actor Amir Karara and this is bound to cause a buzz across Cairo’s main roads and high-traffic areas. Obour Land’s previous successful OOH appearance was during May 2018 and it was also a Ramadan campaign for their milk and dairy products. Obour Land is back on billboards with fascinating celebrity endorsements. The campaign is widely distributed across main sites and roads to reach the maximum number of OOH audience in Egypt. The campaign consists of several ad visuals showing different ways of consuming Obour Land’s signature cheese and milk using the main tagline which translates to “Not Only The Original Taste, It’s Also The Choice of Egypt’s Population.” In Arabic, this tagline has a certain rhyme to it which is very catchy and sticks to the mind. In one of the campaign visuals, Amir Karara is shown dipping breadsticks into Obour Land’s cheese while having tea with milk which is a traditional snack for all Egyptians. Another ad visual portrays Amir Karara having a tea with milk using Obour Land’s milk which is shown on a table beside him. A separate ad visual demonstrates Amir Karara having breakfast with his family while Obour Land’s cheese is part of the table. The campaign prominently displays Obour Land’s official logo to raise brand identity, familiarity, and awareness across Cairo. The campaign uses a royal blue hue as the background. Royal blue, a rich and intense color, represents excellence, dependability, and deep calmness making it a perfect color for the campaign. For the campaign’s types, locations, budgets, media plans, and more, check out MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
