Allam Trading Company has launched a new outdoor campaign for their brand of refrigerated chicken Temry. Just in time for Ramadan, the campaign shares cheerful and colorful backgrounds with a pastoral theme. The ads position the brand as ‘the first aired-refrigerated chicken brand in Egypt’, and the slogan “Matra7 ma tesry temry” wishes viewers “Bon Appetite”. Launched during the second half of May, the campaign uses mega signs, double-decker poles, uni-poles, T-poles, billboards, and flags in various locations across Greater Cairo.
