Following the announcement of the new project last March, Tatweer Misr has started to evolve their colorful OOH campaign for Bloomfields. Under the original slogan “Life in all its colors”, the new ads focus on informing viewers of the payment conditions – though the ads do not reveal any feature or image of the project yet. The upgrade appeared on the roads towards mid-May and uses a great variety of OOH types and sizes on strategic locations across Greater Cairo.
