Arab Bank has launched an OOH campaign in Cairo to present its updated corporate identity to the public. The campaign utilizes billboards to communicate the brand's evolution and reinforce its presence in the Egyptian market, this OOH campaign follows the brand's previous OOH during January 2024. The billboards feature a clean and modern design with a deep blue background, conveying a sense of stability and trust. The Arab Bank logo, featuring the brand name in both Arabic and English (ARAB BANK), is prominently displayed in the center of the billboard. The updated logo includes a stylized infinity symbol, representing the bank's commitment to continuous growth and innovation. The campaign's key message, We present to you our updated corporate identity, is presented in Arabic, clearly communicating the campaign's purpose. The tagline Access is the beginning is also featured, highlighting the bank's commitment to accessibility and customer service. The website address, arabbank.com.eg, and social media icons are included, providing viewers with easy access to further information and engagement opportunities. By using a clean and modern design, Arab Bank aims to communicate its updated corporate identity and reinforce its brand values. The combination of clear messaging, prominent branding, and easy-to-access contact information effectively conveys the campaign's message to the target audience in Cairo. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
