Ramadan is just a few hours away and TV channels keep spreading their OOH campaigns on the roads. Another TV network who has started to promote their Ramadan shows is AlHayah TV, whose campaign announces the leading stars of the channel for the holy month. TV faces like Amir Karara, Mustafa Shaaban, Mustafa Khater, and others can be seen on the billboards along with the names of their shows – Kalabsh, Ayoub, Rob3 Roumy –, and the times of airing. The campaign was launched during the second week of May and appears in various locations across Greater Cairo with mega signs, double-decker poles, large uni-poles, gates, billboards, and flags.
