After one year since their last outdoor campaign, home care brand Glade returns to the roads of Greater Cairo with a new OOH campaign specially for Ramadan. The renowned home perfumes brand from global giant Johnson Wax has stepped up in the advertising arena with Nancy Ajram as new brand ambassador, a deluxe celebrity to star their Ramadan campaign. The ads feature the star in cozy, elegant home interiors with ad copy that reads “Ramadan’s gathering… We have the right scent”. Launched during the second week of May, the campaign uses mega signs, uni-poles, and gates in various locations across Greater Cairo.
