Real Estate Developer INMA Developments has launched a new OOH campaign to present their new business district in New Cairo. Under the name of Trivium Square, the ads present an image of the project with a slogan that describes it as “fully-finished offices”. Supplementary ad copy informs viewers of payment conditions as well as the developer details, and ERA appears at the bottom of the ads as the real estate agency that will commercialize the project. The campaign was launched before mid-May and uses uni-poles, double-decker poles and mega signs in various locations across Greater Cairo.
