Following their quizzical teaser campaign last April, real estate developer LA VISTA has released their reveal campaign without much flair. Keeping the same font but turning the artwork into dark blue backgrounds, the developer reveals that the previous ad copy of “12+16” simply refers to the number of projects – a clear attempt to use numbers as branding values, though some of the projects are still under development. The reveal started to spread during the second week of May in different locations and uses mega signs, large and x-large uni-poles, and double-decker poles, as well as combinations of gates and serials across the Greater Cairo.
