As desserts hold a special place in Egyptian homes during this holy month, Etoile Patisserie, one of the most beloved dessert brands, has launched an out-of-home campaign to celebrate togetherness and generosity with endless sweet inventions for Ramadan, following the last campaign, Right Mood, starring Alaa Morsy, The new campaign taps into its post-Iftar gatherings or Suhoor treats, engaging passersby with mouthwatering visuals of their signature as a staple for Ramadan dessert. The blue billboards on a busy Cairo road showcase sweet crafted Konafa mille-feuille topped with fresh fruits and layers of rich cream alongside the lighthearted tagline “الحلو حلو” Étoile has ensured its campaign reaches the right audience through delicious images and blithe messaging, making it easy for viewers to associate the brand with premium quality and festive indulgence, making this campaign a delicious success. Étoile's recognition is directly attributed to its strategic investment in large-scale outdoor advertising with simple campaigns promoting its latest dessert offerings while solidifying its brand as a household name across Egypt, ensuring continued growth. Looking to find out more about Etoile's campaign? Checkout Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, will provide you with details regarding the campaign types, kinds, locations, budgets, media plans, and more.
