New Egyptian developer AKAM has turned their recently-launched branding campaign into the announcement of their first project, which will be located in the New Administrative Capital of Egypt. Under the name of “Scenario”, the new campaign features the branding of the project with artwork focused on performing arts elements to match the project’s name, such as a theater stage with curtains and props. The slogan “Make your own scene” wraps it all up. The campaign started to spread at the beginning of May and can be seen on uni-poles, mega signs, double-decker poles, T-Poles and billboards across the Greater Cairo.
