During Ramadan, DMC's outdoor advertising campaign illuminated Cairo, featuring a dazzling TV show presented by the one and only Mohamed Ramadan. These eye-catching ads brought a star-studded Ramadan experience to the city's streets. DMC’s previous successful OOH appearance was during March 2024 when the brand was advertising for Ramadan 2024 series and actors. DMC is currently back on track with a more powerful and strong campaign which is bound to grab the mass audience's attention. The billboard shows the legendary star Mohamed Ramadan in his new Ramadan 2025 TV show which is also called “Ramadan Cannon.” The Ramadan cannon is an essential element of the holy month in the eyes of Egyptians and Arabs. People tend to break their fast as soon as they hear the cannon. Some ad visuals portray Mohamed Ramadan wearing glasses and a black suit with the beautiful city of Cairo in the background. Another ad visual has the big, bold and clear ad copy “Ramadan Cannon” in the center of the billboard in Arabic. The billboard also contains a hashtag which translates to “The month of happiness.” DMC’s logo is also prominently portrayed in the visuals to point out where this TV show will be hosted and that DMC is the main brand for the OOH campaign. This show will be exclusively presented on DMC. The backdrop of the visual contains little stars and crescent moons to symbolize the holy and festive month of Ramadan. This shows that DMC is also celebrating the holy month like the majority of Egypt’s population. The top right corner of the billboard shows that the program will also be available via WatchIt. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
