The HUAWEI Mate XT boasts a sleek and compact design, measuring 156.7 mm in length when folded. Its 6.4-inch single screen provides ample viewing space while remaining comfortable to hold. Running on EMUI 14.2, the Mate XT offers a seamless user experience. With a generous 16 GB of RAM and 1 TB of ROM, users can enjoy smooth multitasking and ample storage for their files and media. The device features a powerful 50 MP Ultra Aperture Camera with OIS for capturing stunning photos, and a high-quality front camera for selfies and video calls. A long-lasting 5600 mAh battery ensures all-day usage, and HUAWEI SuperCharge technology allows for rapid charging at up to 66 W. HUAWEI launched a DOOH campaign in Dubai during the fourth week of February 2025, utilizing digital screens to promote its Mate XT smartphone. The campaign focuses on showcasing the device's design and features, aiming to generate interest among tech-savvy consumers, following the brand's previous OOH during December 2024. The digital screens display a clean and modern design. The HUAWEI logo is prominently positioned in the upper right corner, ensuring brand recognition. The Mate XT smartphone is featured in a close-up shot, highlighting its foldable design and premium build. The device is shown in a rich red color, with gold accents, conveying a sense of luxury. The word DESIGN is visible on the side of the phone, emphasizing its aesthetic appeal. The campaign includes the Arabic phrase Fold that pulsates with classicism, and the English phrase HUAWEI Mate XT | ULTIMATE DESIGN, highlighting the phone's unique design features. The Arabic phrase Ultra-thin triple-fold design, is also present, providing additional details about the device's construction. The overall design is minimalist, focusing on the product and key messaging. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
