El Araby Group has launched a renewed OOH campaign to promote the new Inverter technology appliances from leading brand Toshiba. The ads use a call-to-action tone of voice to encourage people to ‘buy the new Toshiba with inverter technology’ and feature varied appliances, such as fridges, washing machines and smart TVs. Under the slogan “For a happy home”, supplementary ad copy explains the selling points that rely on electricity-saving and technology innovation. Launched during the second half of May, the campaign uses uni-poles, gates, billboards, flags, and double-decker poles in various locations across Greater Cairo.
