Egyptian developer ARCO has upgraded their ongoing outdoor campaign for projects Lavande and La Fontaine. The upgraded ads build up on the same conceptual slogan of their recent campaign ‘It’s Arcotechture’, but move on to a different art direction. This time, the visuals include pictures from the projects over branded backgrounds, along with information about the payment facilities and location of each project. The campaign started to be upgraded with new locations and a great variety of OOH types of large format on the major roads of Greater Cairo.
