Egypt Foods has launched a new OOH campaign for their fried potato chips brand Tiger, with a new “directional” view that will entertain viewers while commuting across the city. The ads emphasize Tiger’s revolutionary trend of turning a bag of chips upside down. Along the slogan “The opening flipped… The world flipped”, the artwork displays images upside down – the packs as well as the background. Launched during the second week of May, the campaign uses mega signs, billboards, uni-poles, gates, double-decker poles, and flags in various locations across Greater Cairo.
