One more real estate developer, Better House Developments, has entered the OOH scenery of Greater Cairo with an outdoor campaign that announces their latest project Sky Capital in the New Administrative Capital. The campaign focuses on introducing the branding of the project, which consists of an image of a young happy family over a rural-deserted background – and that desert is probably puzzling the industry! Stay tuned as the developer reveals more details of this upcoming project in the New Capital with their next OOH campaign.
